Pat Murphy has 27 years of experience as an entrepreneur, a co-founder, executive and strategy consultant in several successful technology ventures. He was an early participant in the online advertising industry, leading the sales program for the first ad-supported, filtered search engine for the education market in 1996 while serving as EVP of Sales & Marketing at N2H2, Inc. Pat also serves as a Managing Director at Xecutive Advisory Partners.

Judd Boone, VPM co-Founder, brings over 15 years in performance marketing and deep experience in business development, product marketing and demand generation at public and private technology companies. Judd leveraged his technical and business acumen to conceive of the Company’s business model and develop the concept into an operating venture within Vega Consulting.

Vidur Luthra is a 10-year Microsoft alumnus and principal in Vega Consulting and Sister company Resultrix (specializing in Search Engine Marketing and Optimization). Vidur and Judd built the VPM service within Vega Consulting for the past 3 years, successfully managing campaigns for several enterprise clients, including Microsoft Zune, Bing, MS Office, Windows Live, Windows Phone MarketPlace, Corbis Veer and Concur Technologies.