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Retail 21

Retail 21creates a magic moment to the supermarket shopper by eliminating the checkout line and providing with tailored offer at the shopping moment

  • Stage Prototype Ready
  • Industry Retailing / Distribution
  • Location Rio de Janeiro - RJ, Brazil
  • Currency USD
  • Founded June 2013
  • Employees 0
  • Website

Company Summary

Retail 21 developed a mobile self-checkout built in the physical shopping cart. It's a tablet + scanner that hook up on any shopping cart inside the supermarket. Now, the customer is able to scan and pay for his groceries in the shopping cart avoiding the checkout line.
Trough out RFID we can locate the customer position in-store and cross with his shopping history With that, we can target offer based on his preferences and location inside store.


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    Rafael Maline Baring

    Rafael Baring is industrial engineer at PUC-Rio and the CEO of Varejo 21. He has a two and a half year experience in the food retail business. Started as a trainee and became a buyer at the Grupo Pão de Açucar, the biggest retail company in south america. Rafael is also doing a Marketing MBA at FGV. 26 years old

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    Bruno Baring

    Huge hardware development and hacking. Worked on previews projects like build a quadricopter and segway