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Use It Better

Use It Better helps developers understand why users spend money or churn by enabling them to observe and aggregate real user behaviors.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Platynowa, Gdańsk, Pomeranian Voivodeship, Poland
  • Currency USD
  • Founded November 2009
  • Employees 6
  • Website

Company Summary

Use It Better works on a service that combines massive scale user testing with analytics. It enables developers to remotely record user behaviors, watch what drives them to churn or spend money and then ask the system how many other users behaved in a similar way. While the service can track users in any kind of online/mobile projects, our landing beach is gaming.


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    Lukasz Twardowski
    CEO, co-founder

    Lukasz started as freelance designer and programmer. In 2004 together with Mariusz Zglinicki he founded a digital boutique Cookie. The very same year his work got recognized by major international competitions (i.e. SXSW) and featured in magazines throughout the world. Lukasz is also former chessplayer with his biggest accolade being 5th in the world youth championships. His passion for UX, coding and analytics was foundation of UIB.

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    Mariusz Zglinicki
    COO, co-founder

    Mariusz has over twelve years of experience in leading digtal projects for Poland's largest brands. He's been a co-founder of award winning digital studio Cookie, co-manager of research grant on distributed computing, and finally a founder of the first of a kind startup, that brings user analycis to non-analytics people. He believes his greatest achievement so far was building a team that lasts through good and bad times. Hobby: trees.

Previous Investors

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    Naoise Irwin, Manager of Zynga Farmville 2
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    Krzysztof Kujawa, VP of Marketing at GetInsured
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    Piotr Wilam as Innovation Nest seed fund