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Urthworx is an innovative digital media company producing family entertainment that makes a positive impact on the world.

  • Stage Prototype Ready
  • Industry Media and Entertainment
  • Location New York City, NY, USA
  • Currency USD
  • Founded November 2011
  • Employees 2
  • Website

Company Summary

We are a mission-driven media company producing a disruptive form of entertainment for the mobile age – Impact Entertainment. It’s a state-of-the-art synthesis of pop culture and social impact. We’re bringing to the fast-growing $12 billion mobile game market what Whole Foods brought to groceries and Chipotle to fast food – a high-quality product with a social purpose. Our ultimate goal is to launch lucrative family entertainment franchises.


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    Chief Impact Officer

    Michael is the founder of Urthworx and drives its creative and strategic direction. Originally an entertainment attorney, he has been producing impact entertainment for over a decade spanning the commercial, political and nonprofit sectors. MSNBC called him an "internet genus" for his campaign on behalf of Obama in '08 which generated over 20 million views, 5 No. 1 viral videos, and was featured in major magazines and news networks.

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    Michael Wilson
    Chief Technology Office

    “Wilson” leads all things game and tech-related. His gaming experience goes back to the CD-ROM days and he is an expert in programming Corona. He served as CTO of Grey Advertising and Bridge Worldwide (WPP Group) for over 10 years and was Co-Founder and Chief Architect at Playnome, a VC-funded technology startup. He received his BS in Computer Engineering from the University of Cincinnati and was a Mensa Scholar.

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    Jonathan Collins
    Head of Business Development

    Jonathan leads our business development initiatives. He was formerly CEO of Electric Sheep Company, an Emmy winning virtual world and gaming studio, where he brokered several major strategic partnerships and product placements. Their clients included MTV, Showtime, CBS, NBC, Warner Brothers, NBA, MLB, WWE, AOL, IBM, Intel, Pepsi, Proctor & Gamble, Nissan and Dell. Jonathan received his MFA from UCLA Film School, Television and Digital Media.


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    Jeff Levy, Levy Ritholz

Previous Investors

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    Leonard Blavatnik, Access Industries
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    Gerald Benjamin