Overview

urhotspot is the world’s first truly anonymous social check-in app that instantly brings like-minded new friends together. urhotspot features automatic, anonymous check-ins, and a feed of cool pictures and videos to show users what is hot around them right now. Urhotspot consists of an integrated network of iOS, and android mobile applications, a cloud based backend database, and integrated mobile and desktop friendly web site. Users can freely and safely express themselves as urhotspot has no profiles, usernames, or requests your email, phone number or any personal information other than gender and age range. Our map shows users where everyone is at with automatic, real-time checkins that don’t require any user interaction at all. Because the user controls not only their content, but also any comments on their content with the ability to delete or turn off comments on their posts, along with a system to moderate flagged posts on the feed by deleting them or blocking users will prevent cyber bullying.

urhotspot on itunes: https://itunes.apple.com/us/app/urhotspot/id816210970?mt=8

urhotspot on google play: https://play.google.com/store/apps/details?id=com.urhotspot.app

Business Strategies

Web and Mobile Advertising Revenue

urhotspot’s primary revenue will come from advertising from companies looking to reach out to urhotspot’s target audience of millennials, especially females. We plan to wait to implement advertising until the network effect has been maximized to improve the user experience and app usefulness. The following are different methods of generating advertising revenue:

1. Selling “featured posts” advertising in the urhotspot feed to businesses – will allow businesses to message urhotspot users in a user friendly, socially integrated, targeted way.

2. Selling banner advertising to businesses – reach out to local and multinational lifestyle, restaurants, bars, nightclubs, entertainment, alcohol companies for advertising opportunities.

3. Selling premiere listing to businesses – Businesses with a premier listing would be given custom icons with higher visibility on the hotmap, and would be able to send periodic push notifications to urhotspot users about special deals, events, etc. Because urhotspot users are actively searching for a fun place to go to right now, a business with a premiere listing would have a much higher CTR.

4. Utilizing Internet ad networks – ad networks looking to reach out to millenials, females could use urhotspot to target these demographics.