UrbSpotter is mobile application for the brick and mortar stores. UrbSpotter connects the local vendors with local consumers by combining in store products and services with the best parts from online stores, e-commerse and social media into one truly engagening and lucrative mobile shopping tool for locals and turists. UrbSpotters income stream comes from monthly subscribtion fee payed by the brick and mortar stores. At the moment we are live in Helsinki and before the end of 2015 we will be in other cities as well. We are lean start up with low cost structure and efficient monetation model that allows us to further develop our core product - the UrbSpotter app.