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UpShift is like a monthly phone plan for hybrid & electric cars.

  • Stage Concept Only
  • Industry Clean Technology
  • Location San Francisco, CA, USA
  • Currency USD
  • Employees 1
  • Website

Company Summary

Traditional carshare, with a pay-per-use pricing model, targets a $6B market of urbanites who drive an average of once a month. UpShift is a subscription based "car club" specifically designed for the $34B market of urbanites who drive an average of once a week. Focusing on eco-aspirational hybrids & EVs, we provide in-car technology to enable keyless lock/unlock, geolocation, remote disable, and an integrated calendar reservation system.


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    Ezra Goldman
    Founded and CEO

    Ezra managed a startup in Copenhagen for 2 years and has worked for 5 years as a strategic consultant for clients like HP. He has been ahead of the shared transport trend for over 13 years including starting a university bikeshare in 1999 and working on a shared scooter concept at the MIT Media Lab with Piaggio in 2006. Ezra holds a Master's in City Planning from MIT.