To revolutionize the Irish whiskey sector by placing a clear whiskey, with a unique historical background, on the liquor market.
1661 is a company offering "poitín," an imported Irish alcoholic spirit. The spirit has a long history, the name 1661 is a reminder of that. The English banned its production in Ireland in 1661. A symbol of Irish heritage & pride, it was consumed illegally for over 300 years. Now legal, 1661 appeals to all spirit markets; bars, nightclubs, restaurants, liquor stores, supermarkets, airports. 1661 Poitín will capture a market that is yet untapped.