Unna Bakery Startup

We make award-winning, gourmet butter cookies based on my Grandmother Rut’s traditional Swedish recipes.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location New York, NY, US
  • Currency USD
  • Founded August 2015
  • Employees 1
  • Incorporation Type LLC
  • Website unnabakery.com

Company Summary

I started Unna from a shared kitchen in Harlem in 2015 with just a few local tastemaker accounts. We now work with a local, trusted co-packer, with several distributors and retailers like Whole Foods, The Fresh Market and FreshDirect. Our strategy is simple: increase same-store sales and own our backyard before strategically launching into neighboring regions and beyond. We have a strong strategic plan and an experienced team of advisors.

Team

  • Ulrika Pettersson

  • Stefan Ytterborn
    Co-Founder/Lead Investor

    Building on a background as entrepreneur and strategist within contemporary and industrial design and communication I am responsible for developing more than 2,000 consumer products. I founded POC that at this point is one of the strongest brands within its markets, present in 45 countries. After raising funding of $12M, I led the acquisition of POC made by Black Diamond at $45M, as well as the second acquisition made by Investcorp at USD 65M.

Advisors

Previous Investors

  • Stefan Ytterborn
    Unconfirmed

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