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Unlockable is a cross-platform video ad network with a twist: we convert existing ads into games. People opt into Unlockable to access premium digital content.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2010
  • Employees 7
  • Website

Company Summary

Unlockable takes existing ads and makes them fun, and in the process, makes them more effective. Unlockable launched in beta in 12/2014 and is driving 90% completion on engagements of over 1 minute, while increasing brand and message recall.

Our HTML5 technology allows us to integrate with nearly any publisher as a turnkey ad solution or technology partner working with a publisher's sales team. We operate on a revenue share.


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    Zach Goodman

    Former product manager on The Cory Booker Challenge, a fitness game and social network, writer at Vimeo, and marketing copywriter and strategist for small and medium business. Zach has led numerous teams building apps and websites, including his first video trivia game in 2010.

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    Christopher Bian
    Co-Founder/COO + Data Lead

    Former product manager and data analyst at Dynamic Logic and digital agency Noise NY, and held seats on Interactive Advertising Bureau and Advertising Research Foundation video advertising committees. Chris heads up Unlockable’s data strategy and execution, and met Zach in 2010 on the NY Gaming Meetup mailing list.


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    Richie Hecker
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    Jonathon Shaevitz