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United Preference is revolutionizing healthcare and wellness with a new currency -- Tailored Spend™.

  • Stage Full Product Ready
  • Industry Healthcare Services
  • Location Princeton Township, NJ, USA
  • Currency USD
  • Employees 6
  • Website

Company Summary

Our card products can be tailored so they can only be used to purchase items like healthy foods and supplements conducive to a healthy lifestyle; or items that influence and drive healthy behaviors. For the first time, health plans and employers can track when funds are being spent, exactly what they are being spent on, and understand how incentive dollars are impacting member engagement, ultimately tying behaviors to measurable outcomes.


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    Mark Hall
    CEO, Co-Founder

    Hall brings a 15 year proven track record for successfully penetrating existing markets, creating new ones, and quickly establishing a position of market dominance and leadership. His successes have earned investors and partners hundreds of millions of dollars in investment returns through corporate acquisition and public stock offering. Hall believes in building companies that can bring forth positive change in society.

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    Pamela Hall
    Chief Operating Officer, Co-Founder

    Over 15 years of operations management experience with industry leading organizations, and building innovative brands. She brings an exceptional ability predicting trends in the market, and understanding what comes next. Sector experience: healthcare, healthcare IT, financial services/payments infrastructure, IT infrastructure development


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    Wilson Sonsini Goodrich & Rosati