Creative director, he co-founded unit9 in 1997 leading it from a 3 person start-up to one of the world’s most awarded digital production companies. Piero embodies unit9’s political soul: he's involved in all projects, and his long-lasting experience in digital advertising, passion for experimental storytelling, and prompt decision-making, make him a vital asset for the team. Piero will be in charge of all commercial and creative operations.

Technical Director, Creative Technologist, Strategist, Interaction Developer, Sound Producer, Games Developer - over 10 years as founding partner at unit9, Yates has been able to work with some of the best creative and technical skill in digital production and has learned a lot from them. He enjoys the diversity of many different skills. His motto is: avoid boredom at all costs, educate and entertain for a creative global society.

unit9’s co-founder, Tom is in charge of the company’s marketing and image. Throughout the years, Tom has created a vast network of connections in the web and digital world. His charisma, sense of humor, and ability to interconnnect interesting people and clients across the globe, have proven to be essential to unit9’s success story. Tom will operate as marketing consultant for Lifesaver Digital ltd.

Martin Percy is a veteran of interactive video. He is a Webby Award winner and has received three Emmy nominations and two BAFTA British Academy Award nominations. His work has won eight Webby nominations and eleven Webby honorees. He has created interactive video pieces for the Tate Gallery, Asian Art Museum of San Francisco, British Film Institute and National Theatre.

With a background in pure mathematics and computer science, Gilles is the technical director of unit9 apps, unit9's branch dedicated to the creation and development of smartphone and tablet apps.
Gilles has worked both on the production and on the development side of the digital world, and will be in charge of the technical development of Lifesaver Digital ltd products.