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Undo Ltd

Advanced record+replay technology to improve productivity and quality for developers of complex, high-performance Linux programs.

  • Stage $500K in TTM Revenue
  • Industry Software
  • Location Cambridge, England, GB
  • Currency GBP
  • Founded June 2005
  • Employees 6
  • Website

Company Summary

The company's product is a debugging tool for Linux programs. It allows developers to step or run their code in reverse as well as forwards. Our customers (who include NASA, ARM, IBM, EMC, Credit Suisse, Rogue Wave and Cadence) report average of 26% improved debugging productivity. Software debugging may not be glamorous but it is hugely important: the global annual wage bill for debugging is $312bn.


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    Greg Law
    Co-founder and CEO

    Greg is a software geek at heart, but likes to keep one foot in the software world and one in the business world. He enjoys turning innovative software technology into "real" business development. Greg has 15 years' experience in both academia and innovative start-up software companies. His Ph.D. thesis was nominated for the 2001 British Computer Society Distinguished Dissertation Award. In 2005 he co-founded Undo Software, which he now runs.

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    Julian Smith
    Co-founder and CTO

    Julian holds a physics degree from Oxford University, and a Ph.D. in cognitive psychology from the University of Edinburgh. He has spent the subsequent years writing software professionally, with a focus on development tools and system-level programming.

    Julian is a keen cyclist and an accomplished violin, viola and baroque violin player and plays in various chamber music groups, orchestras and a local folk/rock group.

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    Ken Roberts
    Head of sales

    Accomplished CEO from the electronics technology sector with an extensive background in direct sales and sales management. Experienced at managing across multiple functions, including marketing and R&D, and at developing executive level relationships to ensure the success of high value sales campaigns involving complex technology. I enjoy bringing new technology to market including definition of the product positioning.


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    Tom McGuire (Taylor Vinters)
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    Martin Hickman (Max Accountants)

Previous Investors

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    Robert Brady, David Gammon, Peter Harverson, Robert Swann, Jack Lang