Backyard Media Inc. / Underknown Corp.

A data-driven digital-first media company producing short-form web series for social video platforms, reaching more than 80 million people every month.

  • Stage $5M in TTM Revenue
  • Industry Media and Entertainment
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded November 2016
  • Employees 100
  • Incorporation Type C-corp
  • Website underknown.com

Company Summary

Underknown is a data-driven digital-first media company that specializes in creating short-form web series for social video platforms. We help new generations learn new things about science and the humanities. Our digital-first media and factual video storytelling entertain and educate the smartphone generation and spark imagination. We are ranked among the top 3 factual media properties on social media in the world (according to Tubular Labs).

Team

  • Steve Hulford
    Co-Founder & CEO

    A Serial Entrepreneur in the digital media space with a record of entrepreneurial success (2 exits) in consumer entertainment, data analytics, CRM driven user-engagement, gamification, content crowd-sourcing, and video production.

  • Raphael Faeh
    Co-Founder & Chief Creative Officer

    Creative technologist with over a decade experience in digital and social, expert in scaling creative enterprises by engaging creators, crowds and communities.

  • Peter Schmiedchen
    VP of Video

    Peter is responsible for managing the video production team, and scaling our video output. He does this by using efficient work-flows to create high-quality content super quickly.

Advisors

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