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Underground Online

Our product is an online competitive framework facilitating the social production of new music by artists.

Company Summary

The key objectives of the company at this very critical stage are to continue to develop our technological framework, to grow our user base by hosting online elimination tournaments throughout the United States and the world, to couple these tournaments with rewards that increase the visibility and exposure of top performing artists, and to monetize our relationships with these artists.


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    Mashama McFarlane
    Founder and President

    Mashama McFarlane graduated from Carnegie Mellon University in 2005 with a major in Electrical and Computer Engineering, and minors in Computer Science and Biomedical Health Engineering. Carnegie Mellon is a world renowned institution consistently ranked #1 in the nation for computer science and in the top 5 for Computer Engineering.