We developed the world's first great tasting, high protein, low-carb bread bun. Our buns have 17 grams of protein with only 1.8 net carbs. We pioneered a way to strip out the carbs, replace with a bunch of protein and yet they still taste like, look like and perform like a gourmet bread bun. We have mass appeal. Our customers range from fitness enthusiast, to Moms looking for healthier options, to dieters (Keto, Weight Watchers, etc) to vegans.