Losing weight is hard, especially when most people try to do it on their own. We want to make sure everyone has the support they need to achieve their weight management goals.

Our patent-pending technology will fuel an artificial intelligence tailored for nutrition. We're starting by transforming how people log food for weight loss. Food logging is incredibly effective - dieters that log food lose 50% more weight than dieters that don't - but it is a lot of work, so must people don't stick with it. Our first product will allow a user to take a photo of their food and get instant feedback. Our machine learning algorithms are hungry for data, so we'll partner with existing nutrition, health and fitness apps to bring this technology to the world. We've already talked to companies from Weight Watchers to Fitbit, and they are excited about what we're building.

As our intelligent technology gets to know a user, there are a number of product extensions that we'll explore from helping you choose a healthy yet tasty item off a menu to personalized recipe recommendations based on the foods you love. We aim to help users through the 200+ food decisions they're faced with each day to make eating healthy less stressful and a lot more fun.