UG Blue will be a leader in full sized sustainable menswear utilizing a digital platform. Our customer is the everyday man who is fashionably adept between the ages 24-45. UG Blue will not only develop the clothing in house but will support the brand with advertising and promotion campaigns. UG Blue intends to market its line as an alternative to existing clothing competitors such as Frank & Oak, Asos, and Steven Alan. UG Blue will differentiate itself by implementing innovative marketing strategies, exclusivity, and high brand awareness.

We want to communicate to our audience that our brand offers quality product, customized shopping experience and fits for every body type. The 24-45 demographic will allow us to help that recent college grad build a solid wardrobe while climbing the corporate ladder. UG Blue will also provide a premium line for the CEO's of the world that have the disposable income. Deeper than the clothing, our customers lifestyle is important to him. It is equally important to us that his clothing be a reflection of that vision. Our brand is all about simplicity, quality and first class customer service. One of the features that will separate us from other brands is our Repurpose Project. Customers can send us their gently used denim, shirts or other garments and we will make something brand new out of it. For example, we'll turn your favorite pair of denim into a pocket square or bow tie.

The company's promotional plan is diverse and includes a range of marketing communications. Leveraging the power of social media our brand will be fully engaged with our customers to maintain brand loyalty.

In the future, UG Blue plans to expand the collection to include lines for women and children. These accessories will include but are not limited to; cologne/perfume, jewelry, eyewear, and watches.