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ubuntu real foods

Invest in the emerging co-operative economy. Organic, fair trade fresh produce at better than supermarket prices.

  • Stage Product In Development
  • Industry Food and Beverage
  • Location Zakariyya Park, Johannesburg, GP, South Africa
  • Currency ZAR
  • Founded June 2011

Company Summary

URF used biomimicry tools to re-design the fresh produce supply chain, bringing it in line with the permaculture principles of; Care of the earth, care of the people and fair share. Our model aims to make organic fair trade produce at the norm for consumers while reducing the carbon cost of distribution and empowering rural communities at the same time.


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    John Lawrence Strydom

    An open source solutions architect by trade and a practicing permaculturalist with years of experience in both fields. Adept at thinking laterally across systems, URF was conceptualised by Lawrence.