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U Grok It

U Grok It-Smartphone RFID is the missing piece to the Internet of Things. RFID that uniquely identifies items is key to digitizing & linking the physical world.

  • Stage Full Product Ready
  • Industry Business Products
  • Location Steamboat Springs, CO, USA
  • Currency USD
  • Founded April 2011
  • Employees 5
  • Website

Company Summary

UHF RFID is the missing piece to the exploding world of the Internet of Things. This passive technology that uniquely identifies objects is a key component to digitizing the physical world. But UHF RFID can’t realize its potential because of high system cost, industrial appearance and closed development. U Grok It revolutionizes UHF RFID with smartphone RFID that is affordable and accessible. Target markets are Enterprise and SMB.


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    Co-Founder, CEO

    Carrie’s work spans a range of experience including marketing, business development, evangelism, product management, international product development, and consulting including senior staff positions, at a range of high tech companies from established firms (Abode, Symantec and Sun Microsystems) to startups (Advent Software and Tungsten Graphics). Carrie received her BA in Psychology from UC Berkeley in1987 and her MBA from Penn State in 2011.

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    Co-Founder, CTO

    Tony brings extensive startup experience. After graduating Phi Beta Kappa from UC Berkeley in 1986 with his BA in Computer Science, he was employee #6 at Geoworks, a graphic OS company, where he ultimately became VP of Engineering, running a 50 person organization. He was co-founder and CEO of Onscreen Systems. Most recently, Tony was co-founder and Senior Architect at AirSet. Tony is co-inventor of Generic User Interface patent #5327529.

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    VP of Sales and Marketing

    Laura has found success throughout her career in a variety of industries and companies. She began her career in brand building and marketing strategy at Procter & Gamble. She spent 13 years at Coors Brewing Company working on nearly every brand in the Coors portfolio, as well as having oversight for the Market Research and Corporate Communications departments. She moved to become Executive Vice President of Marketing and Communications at Qwest C

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    Director of User Experience

    Tony’s startup experience includes co-founding the interactiveTV company Wink, where he led the UX effort as VP of the Human Interface Design group, and heading the user experience work of GlobalPC/, where he focused on making software that even first-time users would love. He got his start at Geoworks, designing the user interface of consumer software ranging from games to music players to the networked educational system Schoolview.

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    Principal Engineer

    Jeremy joined U Grok It in July 2013 after logging 12 years as a Senior and Principal software engineer in's fulfillment, logistics, customer service, and telecom technology groups. During that time his patented systems have both generated revenue and driven down operating costs, earning and saving Amazon millions of dollars. He has been a software architect for a wide variety of systems, with a deep appreciation of and interest in the


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    John Gaddis at KKO in Boulder, CO

Previous Investors

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    Chris Kliefoth - Angel Investor
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    Allen Akin - Angel Investor
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    Brian Paul - Angel Investor