Prior to inventing Twisted Drinks, Hirshol founded Zuma Innovations, Inc., an Aerospace Technology firm focused on building software products specializing in large-scale high-voltage circuit testing of aerospace vehicles. Hirshol's software has been implemented in dozens of sites around the world and performs an integral part in testing the B-2 bomber, FA-18 E/F, C-17 and numerous other aerospace vehicles.

Chris has 35+ years of experience in opening and developing concepts and markets. He is well versed in all Business Development, Startups, Turnarounds, Marketing, HR, Multi-Unit Management, Leadership, Facilities, Customer Support, Warehouse. Chili’s Bar & Grill, Cheddar’s, Brinker Int'l, Bahama Breeze, Jimmy Buffet’s Margaritaville, Hard Rock Café, Landry’s Restaurant Group, Fleming’s Prime Steakhouse, Pure Taqueria, Wyndham Resorts – Caribbean

Bar Starz is one of the most sought after consultancy firms as the hospitality industry’s premier Beverage Operations and Systems Specialists company. For over 20 years, Rick and his company have been developing new concepts and managing beverage programs for Chili's, Marriott Int'l, The Ritz-Carlton Hotel Company, MGM Grand Las Vegas, just to name a few. Bar Starz has opened over 300 bars and has trained over 11,000 bartenders and servers.