We will fundamentally disrupt TV measurement market which is dominant by monopoly player by using innovative technology to make TV advertisement more effient
Stage
Prototype Ready
Industry
Marketing / Advertising
Location
Cambridge, MA, US
Currency
USD
Founded
2014
Employees
4
Company Summary
We will introduce performance metrics to TV advertising. By putting Xbox-Kinect-style motion sensing device on televisions in households, we will measure eyeball movement, facial expression and heart rate. This will determine the impact of TV advertisements—including unprecedented measurements of individual demographics.