TurtlShell.com is a peer-to-peer marketplace where you can rent anything from your neighbors for as low as a few bucks a day. It's like AirBnB, but for everything else.
Business Model: 20% commission on each transaction.
Market: Launched in D.C. Metro Area with the potential to discrupt a nationwide $14B rental economy.
Marketing: Demo community pages to 100+ DC Communities + referral program