As a strategy manager at Weight Watchers and food blogger, Kat realized that there was a big problem with the quality of food in the US and that consumers were looking for a better way to shop for food. While working on her MBA at Columbia Business School, Kat wanted to use her passion to create a company that she herself would want to support as a consumer -- one that would have a positive impact on the lives of millions of people in the world.

David grew up in Paris and came to New York in 2012 to pursue his MPA at Columbia University. He is an avid traveler and passionate entrepreneur. A few years ago he created a microcredit company in Vietnam that allowed craftsmen in the countryside to sell their locally grown foods in larger markets. He fell in love with local production and discovered that great food producers had a difficult time exporting to the U.S.