This is the equivalent to google for mobile commerce. In conjunction with GS1 (Brand Owners and Retailers), the TruScans is building a trusted source of consumer product data. Anyone who scans a barcode must pull data from this source and TruScans has the ability to offer messaging, promotions, coupon-ing, etc. directly to the consumer from the brand owner. Currently has 3 contracts in hand for Canada, Belgium, and Hong Kong.