TrulyShare gives stores a branded tag with their logo and a QR code specific to a cool product in the store. They put the tag on a display, on a receipt, or in a package. When you scan the tag, you can share a photo of the product with your friends and tell them where they can find it. Retailers get free targeted advertising and insights. Your friends get cool photos of products they could purchase, not spam. TrulyShare gets the data.