The alternative finance market has grown from £267 million in 2012 to £1.7 billion in 2014 and is expected to reach £4.4 billion in 2015. Of this, Peer–to–peer (P2P) business lending and P2P consumer lending makes up the majority of alternative finance market (75% in 2014).

Trufis is a peer to peer lending and borrowing platform which provides primary market to facilitate transactions between retail and commercial lenders and borrowers. Additionally, Trufis provides following services:
• Retail and Commercial borrower screening/due-diligence;
• Credit reference data acquisition;
• Payments processing; and
• Valuation of small and medium sized enterprises.