Truefox. is a grooming, fashion and wellness company devoted to woman and men over 50.

We will offer digital "truefox evolutions", makeovers for women and men inspired by the "evolutions" in our digital content. We will own and operate flagship "truefox" salons in New England cities. Inspired by our digital and salon based content, we will sell "truefox". salon franchises with a national reach.

We plan sale of the company at six years.