Truece is Aaron's third startup company. With a strong background in Executive level sales management and organizational leadership, he enjoys building companies and developing teams. Aaron is a visionary and an entrepreneur at his core. He has over 20 years of B2B and B2C sales experience, and has developed and trained multiple sales teams across the country. He has held management roles in several acquisitions and an IPO.

Truece is Brian's fifth startup company. With a strong background in Finance and Operations, he enjoys taking great ideas and building long term profitable businesses. Brian has more than 20 years of experience as a Technical Program Manager (Including positions with Microsoft), creating industry leading products and receiving industry best product awards. He has executed on multiple mergers and acquisitions.

John has honed his skills as a full-stack developer over the past 17 years, eventually lending his talents to creating and managing multiple custom web applications for clients. He is knowledgeable and has experience in securely managing servers, database integration, and many server-side and client-side programming languages and frameworks. His attention to detail, logical thinking, and focus makes him a valuable asset for Truece.

Bill MacKay has owned multiple businesses and has been a Controller and a Business Development Professional in multiple industries. He has a wide range of business experience in leadership, management and financial operations. His broad business experience gives him the big picture perspective needed to help lead a startup business to an exit strategy.

Results-driven, passionate marketing manager with 10 years' software marketing experience and 15 years' total marketing experience. Specialties include marketing strategy, product marketing, messaging and positioning, demand generation, sales enablement, content creation, marketing communications, events management, project management, campaign management, and marketing programs management.

Ajit has over a decade of experience as an architect, designer, and development engineer working in Europe, India, and the USA. He has served various roles with the fortune 500 companies and helped shape several startups. He is a hands-on engineer and has been a key contributor to the development of real-time systems, protocols, big data analytics, consumer apps, cloud platforms, and several mobile apps to his credit.