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True2o

True2o provides convenient water to go without the waste through reusable, refilled water bottles. Think Zipcar for bottled water.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Mill Valley, CA, USA
  • Currency USD
  • Founded February 2010
  • Employees 3
  • Website true2o.com

Company Summary

True2o packages delicious, purified water in reusable containers. Consumers simply reach for a True2o instead of disposable bottled water and help save the environment from single use plastic bottles. Then return the True2o bottle at any location where True2o is sold for cash back and impact rewards. We collect the bottles, reprocess, refill and restock. Consumers track impact and hydration with our app while retailers reward consumer loyalty.

Team

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    Jim Margolis
    Founder/CEO

    Jim's trajectory has taken him from serial tech entrepreneur to impact entrepreneur. Over a 15 year period Jim founded, built and sold 4 companies on the merchant side of the electronic payment space. These companies included functional offerings within sales, service, telecommunications, cloud based software and frequency/loyalty. Jim's shift to impact entrepreneur has focused his energies on reducing plastic trash, and the creation of True2o.

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    Bob Perini
    Member/Advisor

    Bob is a serial entrepreneur with 20 years experience in the bottled water industry. In his career Bob has founded 2 Inc. 500 fastest growing companies.

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    Jack McGovern
    Member/CFO

    Jack has over 25 years of financial experience including big four investment banking, finance and operations, public and private companies, strategy and M&A.

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    Joe Gage
    Member/Investor/Advisor

    Joe is a successful business leader who has lead three companies from early grown stage through liquidity.

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    Nicole Ballin
    Member/Advisor

    Nicole spends most of her energies on sustainable activies. Nicole co-Founded Refill Revolution, is the
    COO at UpEnergy, and has significant experience with motivating sustainable behavior change

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    Aaron Schwartz
    Member/Advisor

    Aaron is a serial entrepreneur who co-founded Refill Revolution, co-founded Modify Watches, and has a unique talent for online marketing and consumer behavior modification.

Advisors

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    Eric Newsom - Manatt Phelps
    Lawyer
    Unconfirmed
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    Jack McGovern - Northshore Management Partners
    Accountant
    Unconfirmed

Previous Investors

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    Jim Margolis
    Unconfirmed
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    Joe Gage
    Unconfirmed