TruCentric provides enterprise web personalization software for content marketers that makes users more engaged and valuable.
Marketing has traditionally been based on product-centric advertising designed for mass audiences. This has changed. Content marketing is now the new top priority for marketers. Brands are now spending billions of dollars creating their own stories and attracting large audiences to this content. But there is a major problem – everyone gets the same experience. TruCentric enables content marketers to personalize the experience for every user.