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TruCentric provides enterprise web personalization software for content marketers that makes users more engaged and valuable.

  • Stage Full Product Ready
  • Industry Software
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded May 2012
  • Employees 7
  • Website

Company Summary

Marketing has traditionally been based on product-centric advertising designed for mass audiences. This has changed. Content marketing is now the new top priority for marketers. Brands are now spending billions of dollars creating their own stories and attracting large audiences to this content. But there is a major problem – everyone gets the same experience. TruCentric enables content marketers to personalize the experience for every user.


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    Dave Datars

    Dave has over 13 years of experience in digital marketing software in increasingly senior sales and management roles. Most recently, Dave was responsible for Sales and Marketing at Sparkroom, a start-up acquired by CUnet in 2010. Previously, he was RVP Sales at Omniture (acquired by Adobe), Sales Director at DoubleClick (acquired by Google) and Delano Technology. Dave graduated from Wilfrid Laurier University with a bachelor’s degree in business.

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    Stephen Smith
    Head of Product and Customers

    Steve has over 15 years of experience in senior product and customer-facing roles at start-up software companies. Most recently, Steve was a co-founder at Sparkroom, and was responsible for product management and customer success (Sparkroom was the most widely deployed marketing platform for for-profit post-secondary schools). Previously, he was responsible for product management at Workbrain (the top workforce management platform for large enter

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    Charles Barton
    Head of Software Development

    Charles is a technology executive with over 15 years of experience leading R&D teams at successful start-up software companies. Most recently, Charles was responsible for R&D at Sparkroom. Previously, he ran R&D at Workbrain from the early days of the company through to the acquisition by Infor in 2007 for $230M. Prior to Workbrain, Charles led development teams at Octanewave and Inlogic (both with successful exits). Charles has a BSc in Computer


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    Cognition LLP

Previous Investors

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    Nelnet (NYSE:NNI) - Nelnet acquired the founders' previous company and invested in TruCentric
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    Jamie McDonald - angel investor, Ming Han - angel investor
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