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Tru2u is a new fair labor (underwear) brand that will revolutionize on-line, college and mass retail with a positive Made In China model.

  • Stage Product In Development
  • Industry Retailing / Distribution
  • Location Amherst, MA, USA
  • Currency USD
  • Founded December 2011
  • Employees 4
  • Website

Company Summary

Tru2u makes fair labor also stylish with a collection of underwear aimed at showing that change 'comes from within'. Limited edition patterns designed by students nationwide are part of engaging college students on issues growing on their campuses around sustainability, fair labor and corporate social responsibility. Tru2u's difference will be in the thread of how the product is made - good, transparent labor conditions and education for workers.


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    Mary Jo Kathleen Viederman

    MJ Viederman has twenty years of working in social marketing and branding for companies like Stonyfield Farm, Lindblad Expeditions/National Geographic and many natural and organic brands. Her passion to unleash young change-makers, she believes, happens through consumer products. She designed TRU2U to engage students on campuses nationwide to share positive stories about a new model for making stuff overseas - 'revealing' a new un-sweatshop.

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    John Elmuccio

    Energetic, international, multifaceted executive with extensive experience who has served as a Senior Executive with Fortune 500 apparel companies, founded and sold a private label apparel company, handled acquisitions and integrations, and is an active consultant to venture capitalists and money managers on apparel market trends. In addition, directed facilities in 20 countries, supervising as many as 6 overseas offices.


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    Jim Duda Attorney at Bulkley, Richardson and Gelinas, LLP