MJ Viederman has twenty years of working in social marketing and branding for companies like Stonyfield Farm, Lindblad Expeditions/National Geographic and many natural and organic brands. Her passion to unleash young change-makers, she believes, happens through consumer products. She designed TRU2U to engage students on campuses nationwide to share positive stories about a new model for making stuff overseas - 'revealing' a new un-sweatshop.

Energetic, international, multifaceted executive with extensive experience who has served as a Senior Executive with Fortune 500 apparel companies, founded and sold a private label apparel company, handled acquisitions and integrations, and is an active consultant to venture capitalists and money managers on apparel market trends. In addition, directed facilities in 20 countries, supervising as many as 6 overseas offices.