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Troop ID

Tying attributes derived from public databases to an indvidual's Single Sign On: "PayPal for Digital Identity"

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location United States
  • Currency USD
  • Founded February 2010
  • Employees 21
  • Website

Company Summary

Troop ID provides an authentication engine for relying parties to securely offer military benefits through digital channels. Proprietary relationships with strategic stakeholders and government agencies enables real-time identity proofing in order to provide focused customer engagement for brands interacting with the most powerful affinity group in the world. Troop ID has over 100,000 members and a growth rate of over 1,000 new members per day.


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    Will Kern
    Vice President of Product

    Will Kern is a Senior Product Management leader with 15+ years industry experience. He has a proven track record of success in conceptualizing and building engaging, large-scale web applications in both a startup environment and corporate environment. Will is experienced and highly effective in identifying market trends and developing / executing product strategies to position products favorably in the marketplace.

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    Blake Hall

    Blake Hall is the Founder and CEO of Troop ID. An Airborne-Ranger qualified officer, Blake led a platoon of scouts and snipers in Iraq for fifteen months during 2006 – 2007. He has written for The Washington Post, Foreign Policy, Forbes and Vanderbilt Magazine. Thanks to The Economist, he is also the first Google result for the phrase "muscly entrepreneur." Blake holds a BS from Vanderbilt University and an MBA from Harvard Business School

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    Matthew Thompson

    Matt Thompson joined the Army on his 17th birthday and subsequently served four combat deployments to Iraq and Afghanistan as a member of the elite Army Rangers and the 101st Airborne Division. His civilian experience includes employment with McKinsey & Company, Goldman Sachs, and his current role as COO and Co-Founder of Troop ID, a Single Sign On that allows brands to verify the military or veteran credentials of a given user on their website.

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    Holly Tennant
    Vice President of Business Development

    Holly has 15+ years of experience structuring and negotiating innovative and strategic partnerships with leading, global companies and brands. She is responsible for spearheading the overall growth and distribution strategy for Troop ID through channel development and strategic partnerships. Prior to Troop ID, Holly ran BD at LivingSocial, was the Senior Director of BD at AOL for Patch and did stints with AOL International and Marketing.

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    Tony Huynh
    Vice President of Engineering

    Tony Huynh is a Senior Ruby on Rails engineer who is passionate about technology and entrepreneurship. He has a proven track record of leading small development teams in building complex, engaging web applications in commercial and government settings. Tony holds a Master’s degree in Computer Science from George Washington University and Bachelor’s degrees in Computer Engineering and Computer Science from Virginia Tech.

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    Aaron Tiffany
    Vice President of Operations

    Aaron Tiffany is an avid outdoorsman and explorer of all things historical and cultural. After completing US Army Ranger School, Aaron earned a Bronze Star for leading a Stryker reconnaissance platoon in Baghdad and Baqubah, Iraq with the 3-2 SBCT based out of Fort Lewis, WA. He holds a BS in international relations from West Point and a Master of International Business from the Fletcher School at Tufts University.


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    Donald Lee
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    Michelle Hoffman

Previous Investors

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    David Tisch
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    Paige Craig
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    Marty Abbott