Joe Maddalone is a well-known fixture in the online web development community and has ben involved with advancing both server and client-side technologies for over a decade. Joe brings a deep understanding of the development requirements and execution of Tried And Truth with a focus on today's web standards and those quickly emerging as the next evolution of web applications. Joe also brings insight as a father of four.

Lisa founded and directed The Parents Insight Network, a market research company, in 2008 after working in Consumer Insights at Gap, Inc. and Innovation at Brand Juice Consulting. Tried And Truth arose from consumer research and was affirmed with overwhelming interest from the Parents Insight Network panel of 7500 engaged parents interested in participating. Lisa is also a mother of two, knee deep in the relevant consumer's mindset.

Forward-thinking professional with a 15+ year career shaping digital marketing strategies for major companies across Technology, CPG, Healthcare, Financial, Energy, Retail and Media industries. Blend business intelligence research, performance metrics, predictive analytics, and behavioral profiling to fuel the development of marketing plans that heighten exposure across interactive audiences, capture $MM revenue streams, and drive ROI results.