Aidan is trained in physics, focussing on experimental and theoretical particle physics, including working on the ATLAS experiment at CERN. He fell into hospitality, and worked full-time managing cafes before opening his own cafe-bar-restaurant with friends. He's also worked in economic policy analysis, and data-science consulting, and has now turned his quantitative skills to solving a real-world problem he's experienced in hospitality.

Ross is formally trained in mining-engineering, but has pivoted to become an expert data-mining engineer. An expert R programmer, Ross creates the tools required to rapidly acquire and manipulate large datasets, and make them accessible to the humans and machines that need to interact with them.