For e-commerce businesses aware that up to 42% of website traffic today is non-human.
Bots are responsible for a large chunk of this, leading to substantial losses. In 2022 alone, companies lost $81B due to ad fraud. In response to this issue, we created Travatar.
Our solution is designed to combat ad fraud and malicious bots. Using AI technology, Travatar analyzes user behavior and data to distinguish between bots and real users.