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Traitwise, Inc.

Traitwise provides the most engaging, even addictive, survey technology for the health, lead generation, and corporate research industries.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Austin, TX, USA
  • Currency USD
  • Founded March 2008
  • Employees 6
  • Website

Company Summary

TraitWise provides an engaging survey tool, white-labeled and embedded right on customer’s websites, landing pages or mobile applications. Our customers get up to 10 times more data than other survey tools due to our gaming paradigms that make TraitWise surveys fun and even addictive! (to get a clearer picture of why our product adds value, please see an example of the survey technology at


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    Michael Simpson
    President & CEO

    Michael has 20 years experience in executive management, consulting, and product management. His management experience spans from large-scale data aggregation to web services. Michael received a BS from Cornell University and an MBA in finance from the University of Texas at Austin.

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    Rechelle Fryklund
    VP Sales & Marketing

    Rechelle has 15 years in business development. She has extensive experience in developing strategic relationships, brand marketing, and market research with companies such as Procter & Gamble and Nestle. Rechelle is also President of Discovering Cures, a non-profit organization dedicated to the research needs of patient advocacy groups.

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    Zack Simpson
    Chief Architect

    Zack is a Fellow of the Institute for Cellular and Molecular Biology, University of Texas at Austin. Zack has 15 plus years background as a computer scientist, biologist, game architect, and creator of interactive video art. A former Director of Technology at Origin / Electronic Arts, Zack's expertise ranges from computer engineering to molecular biology.

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    Thomas Blom
    Senior Developer

    Thomas has almost 30 years in software development, from solo designer/developer to executive management in the computer game industry. His most recent work prior to TraitWise was for scientific research in the fields of biophysics, enzyme-kinetics, and scientific visualization for both industry and at the Institute for Computation Engineering and Science, University of Texas at Austin.

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    David Ng
    Biopharmaceutical Services

    David has over 20 years of experience in the Clinical Development arena, including data management, study design and business development. His focus is in the application of technology to improve data collection and study processes for clinical studies. David received his BS and MS degrees from Brigham Young University and Ph.D. in Zoology from the University of Texas at Austin.


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    Billy J. Murphy, Dwyer Murphy Calvert LLP
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    Cook, Gola & Company

Previous Investors

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    Management Team
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    Angel Investors: Art Edstrom, Michael Matula, and Matt Winkler