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Trader Technology

There is A$1b worth of auto parts sitting in Australian warehouses and retail stores that consumers cannot buy online.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Kew, VIC, Australia
  • Currency AUD
  • Founded January 2011
  • Employees 3
  • Website

Company Summary

The Trader Technology WELCOM software platform teams with auto parts manufacturers and retailers to build 100’s of huge online stores with 100,000+ products. Trader Technology effectively builds the stores and leases them to retailers.
The WELCOME platform will allow traditional retailers to add an on-line sales channel to their existing bricks and mortar stores, yet requires virtually zero effort on the part of the retailer.


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    Robert Fleming

    Studied Mechanical Engineering at Swinburne Institute of Technology
    Started The Mobile Printer in 1982 as an early application for portable desk top publishing using Apple Macintosh technology.
    Started Stonehill Pty. Ltd. in 1985 developing cloud based business management software solutions incorporating ground breaking multi layered web enabled technology.
    Rob has an impressive list of clients including Holden, Mazda and the SES.

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    Andrew Holdsworth

    Studied Industrial Design at RMIT
    Started E. T. Performance Products Pty. Ltd. in 1986.
    Built a successful manufacturing, importing and distribution business in the automotive parts sector with customers including Holden, Supercheap, Repco and Autobarn. Sold company in 2008.
    Started Grix Australia Pty. Ltd. in 2006 and designed and launched a range of aluminium sunglasses.
    Started Plan4Profit in 2008 consulting to the automotive industry.


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    M+K Lawyers
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    Bell Partners, St. Kilda Rod, Melbourne