Default company panoramic image

TracPal, LLC

We create simple, online business apps for leads management & activity tracking in an affordable, powerful tool for today's entrepreneurs

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Laguna Niguel, CA, USA
  • Currency USD
  • Founded February 2013
  • Website

Company Summary

Our affordable, simple & mobile business applications are designed for those who want an effective tool to stay organized & focused on essential activities & team building. We are committed to providing solutions that assist small business owners in creating easy-to-use systems to increase sales & income. Our first target market is the direct sales industry. A product prototype is available to review on request or see details in our plan.


  • Default avatar
    Diana L Carlson-Pardee

    Diana is experienced in marketing, customer service, sales & training. With 30 years in network marketing with Shaklee U.S., she provides an understanding of needs for distributors & entrepreneurs who need simple systems to assist in tracking goals, IPA's & contacts, as well as focused team & individual coaching. Social media, business communication, design & strategic planning skills support her role in developing online marketing strategies.

  • Default avatar
    Lee H Milton

    Lee has extensive knowledge & experience in outside sales, marketing, territory development & distributor management. He began development of TracPal in 2012, realizing the need for a mobile system for tracking activities and contacts, that would appeal to the non-corporate entrepreneur. TracPal offers a solution that is accessible for all levels of technical expertise, which appeals to him as a baby boomer & less than expert computer user.

  • Default avatar
    Sean C Pardee

    Sean earned a B.A. from UCI in 2012, & has over five years experience in customer service, sales & business procedures, Sean is prepared to handle the competitive nature of a fast paced start up business. Extensive use of business software has given him the insight & expertise to complete tasks required by a business administrator. He will use his talents in music & photography to manage & develop the TracPal video & creative marketing division.

  • Default avatar
    Robert J Carlson
    Business Development Advisor

    Bob began his career in electrical engineering after graduating from CalPoly SLO. He quickly moved into management, working in product development, market analysis & implementation of new product introduction. He continued working as a private consultant for many years after retirement. His experience provides broad support for the TracPal team in strategic planning, operations & market analysis, as well as an important source of future guidance.

  • Default avatar
    Mike Studley
    Saritasa - Web Development Partner

    Saritasa is a software product design & development company headquartered in Newport Beach, CA, offering complete end-to-end technology solutions for their clients, from concept to deployment. Services include consulting & planning architecture & design, development, deployment, maintenance, growth & marketing. They excel in synergistic, value-added development partnerships & have garnered extensive experience in all mobile platforms & integrat

  • Default avatar
    Larry Cobb
    Business Plan Consultant

    Larry’s 14 years as owner of Business Plan Preparation Service, provide TracPal with important experience & consultation in our start-up phase. 35 years working with major corporations in the technical, administrative, marketing & management areas has given him broad understanding of all aspects of business, enabling him to support us with realistic strategies & fiscal pragmatism, while assisting with creating & accomplishing challenging goals.

Previous Investors

  • Default avatar
    Lee H Milton