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Trace and Trust, Inc.

Making 'Knowing Your Farmer and Fisherman’ Matter: Empowering restaurants to create value in food traced back to the families who provide it

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Davis, CA, USA
  • Currency USD
  • Founded September 2011
  • Employees 3
  • Website

Company Summary

Trace & Trust allows full-service restaurants to capture increased profits from the growing market for local or sustainable meat, seafood and produce. T&T's technology and services leverage source information from diverse producers and products so restaurants can increase table and banquet sales. Its proprietary technology guarantees that the fishermen and farmers who grew or caught the food reap rewards for sharing their information with diners.


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    Michael Clayton

    Michael Clayton, Founder and CEO,
    brings over 20 years of experience in start-ups and consulting with deep expertise in agriculture, fisheries and sustainability-focused organizations. M.B.A. from Columbia, MALD from Tufts, undergraduate Stanford.

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    Gaspar Catanzaro
    Sales Manager

    Gaspar Catanzaro, Sales Manager, brings direct front-of-the-house experience in several of New England's best establishments from both the restaurant and banquet space. Direct experience working with food distributors, farmers and fishermen. Degree from Johnson and Wales in hospitality management.

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    Tyler Otto
    Technology Manager

    Tyler Otto, Technology Manager, brings both start-up and academic experience in marrying technological possibilities with business needs. Most recently, he built an e-procurement platform to streamline university purchasing while finishing his PhD in Physics at UC Davis.


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    Jack Davis
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    Elizabeth Osbourne

Previous Investors

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    Start-up grant from Campbell Foundation
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    Angel investments from founder, directors and 'friends-and-family'