Anat is a seasoned executive and an entrepreneur with 20 years of experience in the media and entertainment. Prior to founding Toya, she was the founder and managing director of Israel's Women's Film Festival, and the chairwomen of the film Committee at the Ministry of education.
Anat is a women's rights activist and a mother of two. Holds an undergraduate degree in film and TV and a master's degree in Gender Studies.

Yifat Anzelevich owns a leading independent studio for graphic design in Tel Aviv. Active for 13 years, works with both large & small-scale clients & takes pride in the range of customers. Anzelevich incorporates contemporary design solutions & leading innovative processes into her daily work.
Yifat Anzelevich has a B.A Design, Middlesex University, UK & an M.F.A Design with honors from School of Visual Arts NY. She is married to Amir with 3 kids

Yael is a seasoned product manager with vast experience in the games industry. Yael worked on a variety of international titles including games for kids developed with publishers like Fisher Price, Hasbro and Scholastic, Flight Simulation games developed for EA, and casual games developed under brands like Tetris®, Monopoly®, WPT® and more.

Gina Ramirez is an Agent in the Technology & Gaming dept. at APA, a leading diversified talent agency, where she represents "Dungeons & Dragons" co-creator Gygax Trust, official Minecraft partner Toya, MMO game developer ArtCraft Entertainment, “Castlevania” TV show producer Adi Shankar, DJ2 Entertainment, Digital Domain, and more. She recently assisted Capcom with various film/tv initiatives.

Anna is a technical leader, with extensive experience in software design methodologies, system architecture, machine learning, and data mining systems. Additionally, Anna has proficiency in management, process analysis, and providing consulting in an IT environment.

Guy is a games industry expert. Former founder of Playcast, which was recently bought by EA. He is an active chairman and is involved in every aspect of the company – pipeline and development through sales, marketing and business development.