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TowardTheStars PTY LTD

TowardTheStars is a multi-sided marketplace and community inspiring young girls to be Strong, Smart and Daring.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Sydney, NSW, Australia
  • Currency USD
  • Founded April 2012
  • Employees 3
  • Website

Company Summary

TowardTheStars provides a large portfolio of curated gifts and resources that go beyond the narrow ‘pink, princess and pretty’ experience of toys and media marketed to young girls. It is positively disrupting the products and services industries. It brings together businesses and experts to provide the 100k strong community of parents with choices that expand girls’ options to include science, math, leadership, engineering and risk-taking.


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    Inês Almeida

    Inês Almeida has been helping businesses take new products and services to market for over 17 years. She is an expert in business strategy, product development, Agile methodologies, Lean Startup, innovation, adaptive leadership and scaling businesses.

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    Deanne Carson
    Head of Business Development

    Deanne is experienced in sales, marketing and public relations. She is a published author and has worked extensively with children and parents.

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    Ceda Verbakel
    Head of Online Strategy

    Ceda has recently graduated from the School for Social Entrepreneurs and runs a small entertainment business. She has a keen interest in the intersection between doing business and doing good. Ceda has degrees in genetics and philosophy.


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    Minter Ellison
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