VISION
● Launch a two-sided platform for booking retail appointments
○ Integrate with store POS and inventory systems
● Revenue model: % of total purchase value per shopper

GO-TO-MARKET STRATEGY
Phase 1:
● Button sales push beginning
● Targeting boutiques
● Flat monthly fee
Phase 2:
● Button retailers to supply side of Platform
● Use data from Button shoppers to hone in on demand side of Platform
● Begin targeting mid-market & larger retailers