Default company panoramic image

Tortoise & Blonde

Tortoise & Blonde (T&B) is being built as the next branded, fashion accessory business, securing its roots in the optical space.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location Englewood, NJ, USA
  • Currency USD
  • Founded August 2010
  • Employees 5
  • Website

Company Summary

Tortoise & Blonde is an online retail company that sells designer inspired eyewear for a price starting at less than $100. T&B is family-run and its principals have been in the eyewear industry for over 30 years. This industry experience is what sets T&B apart from other online eyewear retailers in a market that is growing rapidly. T&B prides itself on the coupling of old-school quality, precision, and time forgotten customer service.


  • Default avatar
    Steven Weisfeld

    Steven Weisfeld, a Board Certified Optometric physician since 1978, currently owns and operates Spectacles, an upscale Optometric practice and retail store in downtown Englewood, New Jersey. In 1982, he founded Contact Us, a contact lens distributorship and helped grow that business to over 1500 accounts and 3 million in sales in approximately 2 years. Dr. Weisfeld later sold this business in 1984 to expand his retail and Optometric office. In

  • Default avatar
    Evan Weisfeld

    Evan graduated from Penn State University in 2007 with a B.S. in Supply Chain Management. Following graduation, Evan was hired into the Private Banking division of Credit Suisse AG. A member of the last analyst class before the turmoil of the “Credit Crisis” took hold, Evan was tasked with the role of business development for a large team with $1bn+ in assets under management. Throughout his tenure (and the crisis), Evan has adapted to whateve

  • Default avatar
    Bob Lee

    Bob Lee is a gifted entrepreneurial leader with a focus on enhancing value of private enterprises. He has worked with venture capital and private equity backed marketing/advertising, manufacturing and service companies. His experiences include serving as a C-level executive for five companies ranging from early stage to $90MM, raising over $340MM in funding, and five liquidity events involving VC of PE owned companies. His most recent experienc


  • Default avatar
    Certilman Balin Adler & Hyman LLP