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Market Category Generator (MCG)

We turn startups into 'emerging new market category kings' through a scientifically codified the product-market fit testing process, inside the virtual MCG.

  • Stage Full Product Ready
  • Industry Business Services
  • Location Johannesburg, South Africa
  • Currency ZAR
  • Founded April 2015
  • Employees 4
  • Incorporation Type Other
  • Website tmaragroup.com

Company Summary

The earlier one invests in a business, the greater the level of UNCERTAINTY, and we look for the best entrepreneurs to mitigate this risk

Thankfully, TMARA has codified the (product-market fit) science that now governs this space, thereby reducing the UNCERTAINTY for early-stage ventures and investment.

The output of the process are ‘emerging new market category kings’ with a minimum valuation of $10m at Series A

Investor pack in documents


  • Default avatar
    Henning du Preez
    Default avatar
    Donald Stuart

Previous Investors