Tivver ™
An advertising platform that Incentivizes viewers to watch TV ads and enables Advertisers to interact with their targeted TV viewers
- Stage Full Product Ready
- Industry Marketing / Advertising
- Location Ilan's, Ibn Gabirol, Tel Aviv, Israel
- Currency USD
- Founded September 2012
- Website tivver.com
Company Summary
Tivver ™ is an advertising platform that gives TV commercials interactive capabilities, enables a direct connection with viewers and enables viewers demographic / geographic targeting . It's a loyalty program that gives viewers a rewarding compensation for being forced (by the TV channel) to watch commercials . The technology detects if a viewer is actually watching the ad. Tivver ™ customers are advertisers, ad agencies and media agencies
Team
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Ido BarkanCo-Founder
15 years of experience in advertising, owner an advertisement boutique agency, Co-founder and Co-owner of a social media advertisement platform that got invested by the leading advertisement agency - McCann
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Itai JeczmienCo-Founder
More than 8 years working for Ameri-can Express in multiple roles:
Director Global Voice of Customer analytics leading and strategic Plan-ning identifying process optimization
5 Years working in R&D, worked for two startups – Appstream & Sphera
Advisors
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Idan SidesLawyerUnconfirmed
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