We're an entertainment-marketing company. We harness the power of fans to fill empty seats.
We provide a yield management engine to address the unsold ticket market estimated to be between $9 bn and $12 bn a year. We use social media analytics and live contests to identify our clients’ most influential fans. We engage those fans with game mechanics to create viral word-of-mouth sharing that attracts more and more fans. We then monetize them by adjusting pricing dynamically to balance willingness to pay and demand at the point of sale.