Default company panoramic image
Ab5497b7 f60f 4b53 9dbc c345f8dc9cfe


ThinkVine's Marketing Mix Optimization software provides B2C marketers with the forward-looking information they need to get the maximum return across all th...

  • Stage Not Set
  • Industry Software
  • Location Cincinnati, OH, USA
  • Currency USD
  • Website

Company Summary

ThinkVine's Marketing Mix Optimization software provides B2C marketers with the forward-looking information they need to get the maximum return across all their marketing investments. With ThinkVine, marketers make better strategic decisions about spending levels, tactics and timing across consumer groups, products, channels and geographies.


  • Default avatar
    Mark Battaglia

    Mark is a proven business leader with over 25 years of experience at discovering and capitalizing on market opportunities resulting in rapid revenue growth, increased profitability and market leadership for emerging and mid-sized software and information services businesses. Mark has played a key role in an IPO, LBO, additional funding rounds, acquisitions (both as a buyer and a seller) and successful transitions to new management teams.

  • Default avatar
    Damon Ragusa
    Founder & Chief Strategy Officer

    An accomplished entrepreneur and marketing technologist, Damon has successfully transitioned ThinkVine from a custom solutions consultancy into a software-as-a-service enterprise in the marketing mix optimization space. In early 2009, under Damon's leadership, ThinkVine launched its marketing planning & simulation application leading to triple digit annual growth in software revenue.

  • Default avatar
    Dave Stouffer

    Dave is a proven Fortune 1000 executive and financial leader with over 25 years of experience establishing, leading, and re-engineering financial functions across a wide range of firms. Dave is widely respected for his leadership and vision in positions including CFO, VP Strategy, and Board Member for businesses in the software, retailing, and services industries including LensCrafters, Structural Dynamics Research Corporation, Abaqus, and Paycor

  • Default avatar
    Jeff Ross
    EVP Sales

    As EVP Sales, Jeff is responsible for managing the company's enterprise sales organization. Before joining ThinkVine, Jeff was at Opportunity International, a non-profit organization, where he was VP Corporate Relations working with executives at a diverse set of major corporations including John Deere, Nike, and

  • Default avatar
    Darcy Hoffmann
    VP Customer Success

    As VP Customer Success, Darcy leverages her extensive experience in strategic customer management to help drive the company forward. Previously the VP of Marketing and Product Development at Merrill Corporation, Hoffmann brings to ThinkVine more than 15 years experience working with global organizations to implement strategies and processes aimed at optimizing company performance during periods of rapid growth.

  • Default avatar
    Elan Long
    VP Product Management

    As VP Product Management, Elan leads the product management team to ensure that ThinkVine continues as the category leader in terms of software capabilties. Elan has a strong background in strategy, product marketing, and product management in the software industry, specifically in the analytics sector.

  • Default avatar
    Bill Parker
    VP Software Engineering

    Bill has over 20 years of software design and development experience in agent-based modeling (ABM), statistical analysis and market research applications. In his current role, Bill is leading the software development effort for ThinkVine's Marketing Mix Optimization software.

  • Default avatar
    Gregg Ambach
    VP Analytical Services

    As VP Analytical Services, Gregg manages ThinkVine's analytical services offerings. Gregg has an extensive background in marketing and market research, particularly in the consumer products industry. He comes to ThinkVine from SymphonyIRI Group where he was a principal in the Consulting practice focused on client delivery of the Hendry Market Structure.