Kirt Hale (born May 25, 1979) is a former Behavioral Therapist and licensed educator for the State of Georgia. He received his B.F.A from SCAD Atlanta (fka Atlanta College of Art) and a M.A.Ed from Phoenix University. In the fall of 2010, he began designing a computer-based behavior intervention program for children with emotional disorders. The design of the program's interface would eventually become the framework for ThinkProbability.

Saa Musa (born April 14, 1981) began his business career as an intern working with his father who is the director of Musac House of Caring, a non-profit organization that provides food and shelter for children displaced by civil-war in West Africa. While working with these youth, Musa developed a passion for social service. Today, he leads a similar shelter for underprivileged children in the metro Atlanta area.