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ThinkCERCA is an award-winning education technology company that provides schools with tools and content to personalize literacy instruction for all students.

  • Stage $1M in TTM Revenue
  • Industry Education
  • Location Chicago, IL, USA
  • Currency USD
  • Founded June 2012
  • Employees 19
  • Website

Company Summary

ThinkCERCA is an award-winning education technology that helps students in grades 4-12 build critical thinking skills such as analytical reading, writing and speaking and listening. Our research-based approach is proven to raise college and career readiness by providing teachers with a lesson library that they can assign to students to introduce key skills and concepts, then apply those skills with a rigorous and interactive lesson design.


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    Eileen Murphy
    Founder and CEO

    Eileen was formerly the Director of Curriculum and Instruction for over 100 CPS schools where she worked closely with principals and district leaders. She was also the founding English Department Chair of top-ranked Walter Payton College Prep and author of NCTE's 360 Degrees of Text (2011.) She is a member of the design team for Chicago-based Intrinsic Schools, a new charter school network, which blends online and face to face instruction.

  • Josh Tolman has spent the last twenty years building quality software solutions for companies and consumers, with the last ten years focused on starting, growing, and selling a global electronic trading software company where he remains as a board member. Josh is a strategic technology advisor and board member for Intrinsic Schools in Chicago. Josh holds a BS in Computer Science and MBA from Washington University in St. Louis.

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    From the moment Abby saw the ThinkCERCA 1.0 prototype in action in a Chicago classroom in October 2012, she was hooked. Before ThinkCERCA, Abby was the former Managing Partner of Blueye, VP of Business Development at Where I've Been (acquired by TripAdvisor), and an Emerging Media Strategist at DraftFCB and Anheuser-Busch.


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    David Westenberg (Wilmer Hale)
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    Mary Heatter

Previous Investors

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    The Impact Engine
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    Great Oaks Ventures, Andy Bozhardt
    Managing Partner
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    Abundant Venture Partners