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ThinkCERCA is an award-winning education technology company that provides schools with tools and content to personalize literacy instruction for all students.

  • Stage $5M in TTM Revenue
  • Industry Education
  • Location Chicago, IL, USA
  • Currency USD
  • Founded June 2012
  • Employees 50
  • Incorporation Type C-corp
  • Website

Company Summary

ThinkCERCA is an award-winning literacy platform that helps districts manage growth in critical thinking skills such as analytical reading, writing, speaking, listening, and collaboration. Our research-based approach improves college and career readiness. The platform provides the tools and resources teachers need to provide personalized lessons at 10 levels in four subjects and gives everyone on the team insight into student progress.


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    Eileen Murphy
    Founder and CEO

    Eileen was formerly the Director of Curriculum and Instruction for over 100 CPS schools where she worked closely with principals and district leaders. She was also the founding English Department Chair of top-ranked Walter Payton College Prep and author of NCTE's 360 Degrees of Text (2011.) She is an Unreasonable Fellow, a Pahara Aspen Fellow, and was named one of the World's 100 Most Intriguing Entrepreneurs in 2018 by Goldman Sachs.

  • D4b351ab aea0 426c 806a 752f178460e9
    Chief Product Officer

    From the moment Abby saw the ThinkCERCA 1.0 prototype in action in a Chicago classroom in October 2012, she was hooked. Before ThinkCERCA, Abby was the former Managing Partner of Blueye, VP of Business Development at Where I've Been (acquired by TripAdvisor), and an Emerging Media Strategist at DraftFCB and Anheuser-Busch.

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    Daniel White
    Chief Revenue Officer

    Before joining ThinkCERCA, he spent his entire 14-year career in EdTech. Most recently, he was VP of Marketing & Sales at Smart Sparrow, a Sydney-based company offering courseware development software and services. Before that, he served as VP of Student & Web Marketing at Cengage, a leading US publisher in San Francisco. He started his career at Aplia, an EdTech company focused on economics education based in Silicon Valley.

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    Mike Grzelakowski
    Chief Operating Officer

    Mike is an experienced professional with a background in strategy, finance, and organizational management. Before joining ThinkCERCA, he worked in Accenture’s Strategy practice, specializing in enterprise transformations focused on improving operational efficiency and effectiveness for Consumer Goods & Services clients. He also has experience in corporate finance, real estate, and as the finance and strategy lead for a digital media start-up.


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    David Westenberg (Wilmer Hale)
    Default avatar
    Emily Dalton Smith

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