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ThinkCERCA is an award-winning education technology company that provides schools with tools and content to personalize literacy instruction for all students.

  • Stage $3M in TTM Revenue
  • Industry Education
  • Location Chicago, IL, USA
  • Currency USD
  • Founded June 2012
  • Employees 40
  • Incorporation Type C-corp
  • Website

Company Summary

ThinkCERCA is an award-winning education technology that helps students in grades 4-12 build critical thinking skills such as analytical reading, writing and speaking and listening. Our research-based approach is proven to raise college and career readiness. The platform provides the tools and resources teachers need to provide personalized lessons at 10 levels in four subjects and gives everyone on the team insight into student progress.


  • Default avatar
    Eileen Murphy
    Founder and CEO

    Eileen was formerly the Director of Curriculum and Instruction for over 100 CPS schools where she worked closely with principals and district leaders. She was also the founding English Department Chair of top-ranked Walter Payton College Prep and author of NCTE's 360 Degrees of Text (2011.) She is a member of the design team for Chicago-based Intrinsic Schools, a new charter school network, which blends online and face to face instruction.

  • D4b351ab aea0 426c 806a 752f178460e9
    Chief Product Officer

    From the moment Abby saw the ThinkCERCA 1.0 prototype in action in a Chicago classroom in October 2012, she was hooked. Before ThinkCERCA, Abby was the former Managing Partner of Blueye, VP of Business Development at Where I've Been (acquired by TripAdvisor), and an Emerging Media Strategist at DraftFCB and Anheuser-Busch.


  • Default avatar
    David Westenberg (Wilmer Hale)

Previous Investors